Outsourced investing that lets you feel good advising
Easy to use
Solutions that are easy to implement in your business and explain to customers.
Great service
Timely and straightforward communication with an expert team makes for happy clients.
Low-cost
Consistent performance at a low cost equals great value.
Adviser benefits
- De-risk your proposition - through robust, trustworthy investment governance.
- Get hours back – with less research, maintenance and investment decision making.
- Build a more profitable model – with clear client value and competitive costs.
The result: the ability to offer proven investment solutions, without the associated workload.
Client benefits
- Consistency – a dependable approach, designed to deliver long-term value.
- Clear communication – so they feel informed, confident and in control.
- Reassurance – knowing that the strong AJ Bell brand is behind their investments.
The result: a more relaxing investment experience, characterised by competence and low costs.
Discover our award-winning investment range
Ready-made portfolios
Multi-asset funds
A range of managed funds to suit a broad spectrum of risk appetites, offering multi-asset exposure to global markets.
Key features
- Scale you can rely on
We manage £9.5 billion and are backed by a FTSE 250 parent, trusted by 723,000+ customers. - Wide MPS range
A broad set of options to match different client needs, risk profiles and advice models. - Measurable cost advantage
Funds in the lowest-cost 18% of their peer group, and MPS with an average total cost of 0.48%. - Award-winning performance
Citywire Investment Performance Award – Best Growth Portfolio (2023, 2024, 2025).
Your hub for investment insight
Everything you need to stay informed and support confident advice.
Visit The Investment Asset for:
- Market insights and expert analysis.
- Fund and portfolio performance updates.
- Strategic asset allocation updates.
- Literature and technical resources.
Unmissable headlines from our experts
Celebrate the expanded maturity range
We’ve launched three new portfolios – so you can now offer clients a simple, scalable, low-cost gilt ladder reaching as far out as 2032.
Our refined portfolio positioning for 2026
Understand how we refined our asset allocation to improve resilience, diversification and long-term outcomes as market conditions evolve.
AJ Bell Funds – risk-rated and ready to go
Supported by the exceptional AJ Bell Investments Team, our proven range of multi-asset funds offers easy, low-cost solutions for a wide variety of clients.